February 8th, 2010
This commercial by KIA for the new Sorrento was the best commercial, in my opinion, as far as creativity goes. It was fun, good music, had a concept, etc. Most of the commercials try to get you to laugh with stupid but memorable shenanigans and cute animals, both of which I can dig if they are actually good/funny. I enjoy the commercial-bowl more than the game and I think at this point it is the only reason I tune in. I didn’t think this year was that good in terms of commercials. I thought the Google one among others was cool too. Back when the “dot-bomb” hit, it seemed like commercials were a lot more innovative and edgy. I figured this year was shitty because most everything progressively starts to suck after a while BUT after reading this article in the NY Times I actually realized there are other elements involved that made the commercials a lot less creative and risky this time around. Check the link below for the article, it’s pretty interesting. thoughts?
http://www.nytimes.com/2010/02/08/business/media/08adco.html?scp=1&sq=superbowl%20commercials&st=cse
That Green Police commercial made me want to have absolutely nothing to do with whatever car they were trying to sell with it.