This commercial by KIA for the new Sorrento was the best commercial, in my opinion, as far as creativity goes. It was fun, good music, had a concept, etc. Most of the commercials try to get you to laugh with stupid but memorable shenanigans and cute animals, both of which I can dig if they are actually good/funny. I enjoy the commercial-bowl more than the game and I think at this point it is the only reason I tune in. I didn’t think this year was that good in terms of commercials. I thought the Google one among others was cool too. Back when the “dot-bomb” hit, it seemed like commercials were a lot more innovative and edgy. I figured this year was shitty because most everything progressively starts to suck after a while BUT after reading this article in the NY Times I actually realized there are other elements involved that made the commercials a lot less creative and risky this time around. Check the link below for the article, it’s pretty interesting. thoughts?

http://www.nytimes.com/2010/02/08/business/media/08adco.html?scp=1&sq=superbowl%20commercials&st=cse

video: a side by side comparison of the Season 1 original crash and this past Tuesday nights season premiere of LOST. shit is fucking ill.

Here is a “pre-cap” of the first episode of season 1 on EW by Doc Jensen in which he interviews the exec producers. http://popwatch.ew.com/2010/02/02/lost-premiere-damon-carlton/

and here is the official 7 page Doc Jensen recap of the episode…
http://www.ew.com/ew/article/0,,20313460_20341211,00.html#

I’ll try and post this every week.

ok so a very momentous event happening tonight as you may have heard. The first episode of the FINAL season of LOST airs tonight on ABC

I found the first four minute leak of the episode here. It’s been pulled from youtube numerous times now but you can catch a glimpse.

http://www.youtube.com/watch?v=bnwNS94KVnw

via Joey Raia

This was done extremely well. Basically shows the minutes leading up to, during, and after the crash for different characters, at both different and same respective locations. Thanks Joe.