This commercial by KIA for the new Sorrento was the best commercial, in my opinion, as far as creativity goes. It was fun, good music, had a concept, etc. Most of the commercials try to get you to laugh with stupid but memorable shenanigans and cute animals, both of which I can dig if they are actually good/funny. I enjoy the commercial-bowl more than the game and I think at this point it is the only reason I tune in. I didn’t think this year was that good in terms of commercials. I thought the Google one among others was cool too. Back when the “dot-bomb” hit, it seemed like commercials were a lot more innovative and edgy. I figured this year was shitty because most everything progressively starts to suck after a while BUT after reading this article in the NY Times I actually realized there are other elements involved that made the commercials a lot less creative and risky this time around. Check the link below for the article, it’s pretty interesting. thoughts?

http://www.nytimes.com/2010/02/08/business/media/08adco.html?scp=1&sq=superbowl%20commercials&st=cse

video: a side by side comparison of the Season 1 original crash and this past Tuesday nights season premiere of LOST. shit is fucking ill.

Here is a “pre-cap” of the first episode of season 1 on EW by Doc Jensen in which he interviews the exec producers. http://popwatch.ew.com/2010/02/02/lost-premiere-damon-carlton/

and here is the official 7 page Doc Jensen recap of the episode…
http://www.ew.com/ew/article/0,,20313460_20341211,00.html#

I’ll try and post this every week.

ok so a very momentous event happening tonight as you may have heard. The first episode of the FINAL season of LOST airs tonight on ABC

I found the first four minute leak of the episode here. It’s been pulled from youtube numerous times now but you can catch a glimpse.

http://www.youtube.com/watch?v=bnwNS94KVnw

This was done extremely well. Basically shows the minutes leading up to, during, and after the crash for different characters, at both different and same respective locations. Thanks Joe.