This commercial by KIA for the new Sorrento was the best commercial, in my opinion, as far as creativity goes. It was fun, good music, had a concept, etc. Most of the commercials try to get you to laugh with stupid but memorable shenanigans and cute animals, both of which I can dig if they are actually good/funny. I enjoy the commercial-bowl more than the game and I think at this point it is the only reason I tune in. I didn’t think this year was that good in terms of commercials. I thought the Google one among others was cool too. Back when the “dot-bomb” hit, it seemed like commercials were a lot more innovative and edgy. I figured this year was shitty because most everything progressively starts to suck after a while BUT after reading this article in the NY Times I actually realized there are other elements involved that made the commercials a lot less creative and risky this time around. Check the link below for the article, it’s pretty interesting. thoughts?
I wasn’t a huge BIG PUN fan but I would be frontin’ super hard if I didn’t acknowledge that a lot of his records/beats were theme music in my high school days.
although PUN sold a bunch of records, you will never fully understand the complete scope of his body of work without seeing this amazing clip from THICKER THAN WATER, possibly the worst “Hip-Hop” movie of all time.
Friend and brother EL-P has just released a statement (press release) earlier of the current status and future hiatus of Definitive Jux Records, a label and a family I have very much been a part of for the majority of my career. It’s pretty clear, and by the same token, clarifies a lot of the rumors/internet chatter.